Argenprop is the real estate platform of Grupo Clarín in Argentina. Although is the biggest is not the most popular, so the client felt it wasn´t performing well and called me to help him to understand why.
After interviews and testing with users, I could detect some good points and pain points in which I started to analyse, prioritise and redesign the new proposal, keeping all the things that work but add more value.
CLIENT Argenprop
TASKS Workshop / User Experience / User Interface / User Testing / Prototyping