Statsperform
Real-Time Scoreboard B2B SaaS for Instant Sports Data Insights
Details
Statsperform leads in sports analytics and real-time data, providing a diverse range of sports data, advanced analysis, artificial intelligence, and tracking technology for various sports globally.
Its B2B Saas scoreboard delivers real-time data and detailed statistics during sports events, offering instant insights and adaptable customization to cater to the needs of teams, leagues, media, and betting companies.
The aim is to outline the process and outcomes of redesigning the Stats Perform scoreboard widget to address usability issues and enhance its effectiveness for users.
Client
StatsPerform
Tasks
Workshop / User Experience / User Interface / User Testing / Prototyping
Empathize: Understanding User Needs and Business Objectivess
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Discovery Workshop:
A discovery workshop was held with key stakeholders from teams, leagues, media, and betting companies. This workshop helped to gather business requirements, align objectives, and understand the constraints and expectations from each group.
User Testing Sessions:
Conducted in-depth, one-on-one user testing sessions with a diverse user base, including sports analysts, team managers, and media professionals. The purpose was to gather real-world feedback on the usability of the existing scoreboard widget, identifying specific pain points related to navigation, information overload, and real-time data accessibility.
Competitor Research:
Conducted thorough research on competing sports apps that could potentially integrate the scoreboard. This included analyzing user interfaces, feature sets, and user experiences offered by competitors, to identify industry best practices and opportunities for differentiation.
User testing findings
Complexity and Clutter: Users found the scoreboard too complex and cluttered, making it difficult to quickly find and interpret relevant data during live events.
Navigation Challenges: The existing navigation was not intuitive, causing delays in accessing critical information, which impacted real-time analysis.
These issues hampered the scoreboard’s effectiveness as a tool for real-time sports event analysis. The goal of the redesign was to simplify the interface, improve navigation, and make the tool more user-friendly and efficient for accessing relevant information quickly.
Define
Problem
The StatsPerform scoreboard widget suffers from information complexity, clutter, and non-intuitive navigation, which impede its effectiveness as a real-time sports event analysis tool.
Solution
To address the issues of information complexity, clutter, and non-intuitive navigation, the redesigned StatsPerform scoreboard widget simplifies data presentation, introduces an interactive dashboard with vertical sidebar navigation, and offers customizable options for clients. This approach prioritizes visual clarity and ensures mobile responsiveness, resulting in a more intuitive, user-friendly tool that supports efficient real-time sports event analysis.
Ideate: Generating Solutions
Timeline
Before addressing the flows and navigation, we structured the presentation of information based on various match moments.
Interactive Dashboard and side navigation
Following thorough competitive research, we proposed enhancing content visibility by introducing an interactive experience with vertical navigation on the left-hand sidebar.
Additionally, we integrated a menu and dashboard for swift access to all information.
The goal was to ensure a clear and intuitive layout, facilitating quick access to relevant information during live events.
Prototype: Bringing Ideas to Life
Navigation
Minimised pitch
Interactive ticker during In-play
Customisation for brands
Success and Outcomes
Key improvements
- Enhanced User Experience: The design may focus on improving user interaction and navigation, making it easier for users to access relevant information quickly during live events.
- Customization Options: There may be increased flexibility for clients to customize the scoreboard according to their specific needs, such as branding preferences or display of particular statistics.
- Visual Clarity: The design may prioritize visual clarity and simplicity, making it easier for users to interpret complex data and statistics at a glance.
- Mobile Responsiveness: The scoreboard may be optimized for mobile devices, allowing users to access it seamlessly on smartphones and tablets without sacrificing functionality or usability.
These improvements aim to enhance the overall usability and effectiveness of the scoreboard for clients across various sectors of the sports industry.
The scoreboard is currently being used by Betfair, as well as by Winline, PalmsBet, Betano, and Stoiximan, operators located in Russia, Bulgaria, and Greece.
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Fintech platform
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