Babyzone

Babyzone is a mobile app for exchange or give away baby clothes and other items that need and will be used for the short term. The association “Doulas de Argentina” called me to make their ideas come true: create an app where they can centralize all the baby stuff exchange between parents making grow The Family Network and creating a community.

I kicked off the project with a discovery phase to gather information, put together personas and tested some initial assumptions. I set out to understand the goals and frustrations. I mapped out the journeys and produced wireframes to start visualising the MVP.

Once the wireframes were approved, we tested the solution with potential customers through rough prototypes. I also developed a visual style and user interface that would reflect the brand values and vision.